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How to Sell on Etsy

How to Sell on Etsy

Etsy has become a global name for unique and creative products with over 33 million registered buyers across the globe. If you are in the lookout for special and extraordinary handcrafted and vintage items, Etsy is the place to go.

Etsy has become the home of creative people monetizing their talent in creating unique hand-crafted pieces. The process on how to sell on Etsy is easy and it does not cost a lot of money to start.

How to Start your Etsy Store

Starting on your Etsy store is a simple process. Etsy has made it easy for sellers to open their own shop.

  • Register for a free account – you can create an account using your email and password, or you can register through your Google or Facebook Account. Once you have created your account using your email address, you will receive an email from Etsy to confirm your account.
  • Create your Store – from within your Etsy account, you can create your Etsy store. Log in to your Etsy account, and click on the link “Sell on Etsy” on the top right of the site
  • Open your Etsy Shop – when you open your Etsy shop, you will give your preferences:

  • Shop Preferences – you will choose your:
    • Shop Language – you will select the language you want your shop in; in my case I chose English.
    • Shop Country – from the drop down menu, choose the country where your shop is based.
    • Shop Currency – choose the currency in which you want to get paid
    • Seller description – there are four options for you to choose from
  • Name your Shop – it is now time to name your shop. If the name you want is no longer available, Etsy will show you name choices related to your original name.
    • Stock your Shop – when stocking your shop, you will need to add your product image, product name, details of the product, complete description, your price and any available variations. When you provide a detailed description of your product, think about what words will the buyers choose to search for that particular item.
    • How you’ll get paid – choosing your payment option with Etsy is simple. You can sign up for direct check-out and accept credit cards, PayPal, Money Order, etc
    • Set up billing – You will need to add your billing information. This is used to pay your listing and selling fees.

    Start-Up Cost

    The cost associated in opening an account and listing your products in Etsy is very low with no monthly membership fees. Here is their fee structure:

    • US$0.20 listing fee for each item. Your listings are active for up to four months or until they sell. If you list multiple quantities for each item, your initial fee is US$0.20 for the initial listing. Your listing will then be automatically renewed at US$0.20 after each item sells.
    • 5% Transaction Fee – every time you make a sale through Etsy, there is a 5% transaction fee of your selling price plus the amount your charge for gift wrapping and delivery. Any added personalisation of the item sold with additional charges will be included in the 5% transaction fee.
    • Payment Processing Fee – if you accept credit cards and PayPal as payment option, they charge processing fee for every transaction and Etsy will pass this along to you. These fees vary depending on the payment option available as well as the location of your bank account. Etsy has a list of the fees involved based on the bank’s location. This fee is between 3% to 4.4% plus a fixed fee of about US$0.25.
    • 2.5% Currency Conversion Fee – when you list items in a currency other than the currency of your payment bank account, Etsy will convert your funds from Etsy Payments to the currency of your payment account.

    Etsy Plus

    Etsy also provides advanced tools with an optional monthly subscription package. The standard package of $0.20 per listing may be enough for you to start your business with Etsy. However, when you are ready to take your shop to the next level, there is a subscription package available with more tools to help you stand out and give your business a boost.

    When you sign up for Esty Plus, your US$10 monthly subscription will give you these benefits:

    • Shop Customization – you can customize how your shop looks with their new templates and featured listings that put your products in the spotlight
    • Restock requests – your shoppers can sign up to receive email alerts when your products are back in stock
    • Your Own Web Address – you will get a “.store” web address for free for a year, or avail of the 50% off offer on a “.com” web address
    • Credits – you get 15 listing credits and US$5 ads credits every month

    How to be successful

    Etsy has over 30 million registered buyers and about two million sellers worldwide. In order to be successful, you just can’t open an account and list your item and wait for buyers to come. You need to treat your Etsy store as a legitimate business. You need to send information about your store out in the digital world so people will recognize your products.

    Whenever you want to sell something, product familiarization and brand recognition is the biggest factor. Get the word out there. Start your own blog to promote your site and product.


    Opening an Etsy Store may be easy, but making a living from it may prove to be difficult at first. Like any other businesses, you need to show reliability to your customers. No matter how small the first sale is, treat it like the buyer is your biggest customer ever. The more you make your buyer feel special, the more they will come back for more of your products.

    Make sure that you get to maintain your store’s inventory. Advertisement is a big factor in letting the world know about your store and your products. Do not be afraid to blog about your stuff. Blogging is a powerful tool to start and develop a relationship with your customers. I have found

    blogging for money


    Jeff Posted on12:05 am - February 9, 2020

    I have heard of Etsy, but I have never been on their website. So can you sell affiliate products in your Etsy store, I was just curious where people get their products to sell on Etsy?


      Leslie Posted on4:36 pm - February 9, 2020

      Hi Jeff, Etsy is known for handcrafted and vintage products. Some people source vintage products through estate sales or garage sales. Most of the products though are the sellers’ own creations.

    S Goad Posted on12:35 am - February 9, 2020

    My spouse and I have been considering using ETSY to sell her Art. We found your information very timely and to the point. Really appreciate you helping us to understand the benefits and how to get started. Keep up the good work.

      Leslie Posted on4:33 pm - February 9, 2020

      Thank you for your comment. I wish you and your wife success.

    Ariel Bakshandeh Posted on5:38 am - February 9, 2020

    I like how you go through the specifics of online selling. A lot of places you go to tell you to just sign up but, the let you know the fees involved later. I’m glad that you explain all of it before we get into it.

      Leslie Posted on4:32 pm - February 9, 2020

      Thanks for the comment. I have been one of those who would jump in right away and suffer the consequences of additional costs later. I learned that we need to know all the facts first before we get into a business. By knowing all the costs involved in selling thru Etsy, we can calculate how much margin we want and be able to come up with the correct selling price.

    Jessica Verity Posted on6:10 pm - February 9, 2020

    Hi Leslie,
    Thank you so much for this informative post, I have tried selling on Etsy in the past but struggled with this. But your post had explained a few things that I had missed, so thankyou for this.
    Looking forward to reading more posts!

    Janicke Posted on4:43 pm - February 10, 2020

    Hi Leslie, thank you for this article. I have been thinking of opening an Etsy store for a long time now. You answer a lot of my questions with this post. I will consider selling my digitals on Etsy in the future. Thank you!

      Leslie Posted on11:18 pm - February 10, 2020

      You are welcome, Janicke. And best of luck to you.

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